I spent nearly a decade in marketing, across different industries, countries and company sizes. I learned what makes people choose one product over another, how brands earn trust, and how to connect customer needs to real business results.

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But eventually, I wanted to do more than sell products. I wanted to shape them — to understand what people actually needed, fix what wasn’t working, and build experiences people would choose.

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That’s what brought me to product design. Today, I bring both perspectives to the table: what people value and what moves the business forward.